Wedding flowers don’t simply appear on the day in perfect bouquets and grand arrangements. Each petal has a journey long before it reaches your hands. Behind every bloom is early mornings at the flower market, long drives through the countryside, and conversations with growers who have nurtured those stems for months. For us, sourcing is where the story begins—the unseen but essential part of creating wedding flowers that feel fresh, seasonal, and deeply personal to your celebration.
Building Relationships With Flower Growers
One of the most rewarding parts of our work is our close connection with local growers across Victoria—from the rolling hills of Gippsland, to the Dandenong Ranges, and as far as the Otways. Visiting their farms allows us to hand-select the freshest blooms, see what’s thriving in each season, and discover unexpected varieties that might not reach the wholesale market.
These grower relationships mean your wedding flowers are more than just décor—they’re part of a bigger story that connects your celebration to the land and the people who nurture it.
The 2am Flower Market Run
For anything we can’t find directly from growers, the Melbourne Flower Market is our next stop. On wedding weeks, this means a 2am start. It’s where we hunt for those finishing touches—perhaps the perfect variety of roses, or textural stems that will tie your arrangements together. The market is alive with energy at that hour, with florists and wholesalers buzzing to secure the best of the season.
The best florals often sell out early. Working with a florist who shops the market at 2am (and who source direct from flower farms) means you’re more likely to secure premium flowers before they’re gone.
Why Sourcing Matters
Sourcing wedding flowers this way takes time and dedication, but it ensures that every arrangement reflects your vision while staying true to the season. Freshness matters—flowers sourced directly and locally last longer, look better, and feel more authentic than imported or out-of-season blooms. Here’s a short video of where we sourced Thuy and Tai’s florals for their wedding at Aerial South Wharf.
💡 Pro Tip: Trust your florist’s guidance when it comes to substitutions. If a particular flower isn’t thriving that week, we can recommend alternatives with the same look and feel—often with even better results.
From Market to Studio
Once the flowers are gathered, they’re taken back to the studio for conditioning—a process where they’re trimmed, hydrated, and allowed to rest. This step is essential to help blooms open up naturally and look their best on your wedding day.
When you hold your bouquet or walk beneath your ceremony arch, you’re not just surrounded by flowers—you’re connected to the people, places, and care that brought them to life. That’s the beauty of wedding flowers sourced with intention: they don’t just decorate your day, they become part of its story.
✨ If you’d love wedding flowers that are fresh, seasonal, and thoughtfully sourced, we’d be honoured to bring your vision to life.
